120 Maiden Lane • San Francisco
The Destination
San Francisco has been a key part of Camera West for years. In 2015, we opened the Leica Store just two and a half blocks away on Bush Street, which has become a one-of-a-kind hub for photographers to explore and find inspiration. But something was missing. At Camera West, we've always valued variety and depth—the resources and tools available to photographers, creators, travelers, and adventurers. From Hasselblad and Fujifilm to Leica and more, we've always wanted to carry the best tools on the market. Over the years, we've also discovered that those who appreciate fine photographic tools often enjoy other quality accessories that inspire creativity, including watches and pens.
Downtown San Francisco was the logical choice for our new store. It's central for the Bay Area community to access the resources we offer. Placing it so close to our Leica Store on Bush Street strengthens the collaboration and community shared between our two locations all while allowing it to be a destination for photographers and collectors from all all over the world to visit as a destination worth adding to the itinerary.
Visiting Camera West is more than shopping—it's an immersive experience. The store spans three stories, each offering something unique. The first floor features shop-in-shop experiences from Hasselblad, Fujifilm, and Leica, plus a full selection of Canon, Nikon, and Sony equipment. The second floor showcases vintage and modern fine watches, pens, and accessories for collectors and enthusiasts from CW Watch Shop. The top floor hosts events and workshops in a grand open space, along with pre-owned photographic tools, darkroom supplies, printing materials, bags, tripods, and more.
Our advice? Make a day out visiting Camera West. Grab a coffee in Union Square, stroll through Maiden Lane to visit Camera West, then walk up to Bush Street to explore the latest photography exhibition and immerse yourself in the Leica experience at Leica Store San Francisco. Continue your day through Chinatown and beyond, where endless stories and photographic opportunities await.
MArch • 2026
In Celebration of Place & People
As we open our doors and celebrate the Grand Opening of Camera West San Francisco, we mark this moment by celebrating the remarkable community of photographers and collectors from across the Bay Area and the broader Camera West community who make this journey so meaningful. We invite you to experience a glimpse of what Camera West and this vibrant region offer, guided by the creativity, connection, and community that define it.
Grand Opening Festivities
PolaCon Kickoff
PolaCon Kickoff
The world's first (and only?) three-day instant film conference returns to the Bay Area. Join us as we ost the opening festivites at the store on March 13th! Workshops, Artist talks, Photowalks, Raffles and Prizes, & more all centered around instant film photography.
Learn More Here and Click the link below to Sign Up
Fujifilm In-Store Demo
Fujifilm In-Store Demo
Join us with X and GFX photographers for two intimate photowalks, one first thing in the morning at 10 a.m. to capture the morning light around Union Square or escape on your lunch break for a lunch hour photo walk around the neighborhood. These are excellent opportunities to get hands-on and borrow the latest and greatest Fujifilm cameras and lenses and try them for yourself.
Explore Vintage Optics with Mark De Paola
Explore Vintage Optics with Mark De Paola
Join photographer and director Mark de Paola for a hands-on 3-hour workshop exploring vintage Leica optics during Camera West San Francisco's grand opening week. Participants will learn the special techniques required to shoot with vintage glass, test rare optics from Camera West's collection alongside a model on Maiden Lane, and receive expert critique during an image review session. Choose between morning (9am-12pm) or afternoon (1pm-4pm) sessions on Friday, March 27th. Bring your own camera or borrow a Leica SL3—Camera West will provide a “Vintage Optics Menu” for masterclass participants to try. $295 per session.
Hasselblad In-Store Demo
Hasselblad In-Store Demo
Experience the latest from Hasselblad. Stop by anytime on Friday, March 27th between 11am and 5pm to visit the first dedicated Hasselblad boutique in the US at Camera West San Francisco. Brett Halladay, Hasselblad's technical specialist, will be in store throughout the day offering expert advice, hands-on demos, and personalized insight into the Hasselblad X2D II 100C, 907X & CFV 100C, and the brand's latest optical offerings. All equipment will be available to try. Feel free to bring an SD card so you can test the cameras in store or out on Maiden Lane.
Grand Opening Party
Grand Opening Party
Join us for an evening of conversation, community, and celebration as we officially open our store at 120 Maiden Lane. The evening will feature a special talk with Sean Cranor and longtime friend of Camera West, Mark de Paola, highlighting the stories and moments that punctuate their shared passion for capturing time, collecting time keeping tools, and connecting with others through the communities these interests inspire and connect. Refreshments will be provided. We look forward to hosting you and showing you the new space!
Special Announcement Coming Soon
Special Announcement Coming Soon
Something special is coming to Maiden Lane.
Join us Saturday, March 28, 2026 for an afternoon of creativity, exploration, and connection through the streets of San Francisco. Created in collaboration with a local Bay Area photographer and our community, this upcoming experience invites photographers of all levels to see the city with fresh eyes, follow inspired prompts, and share their work in a lively and expressive gathering.
More details coming soon.
Mark your calendar: Saturday, March 28, 2026 · 1:00 – 5:00 PM
Make sure you and your friends are signed up for our newsletter and follow us @cameraweststore to be the first to know about this exciting event.
We cannot wait to connect with you and see what you capture.
Capture. Collect. Connect.
We’re a gathering place for photographers, collectors, and storytellers. Join us for personal updates, new arrivals, events, and thoughtful inspiration from our San Francisco store.
Maiden Lane FAQ
Quick answers to common questions we've received since moving our store from Walnut Creek to San Francisco's Union Square
Where is the best place to park when visiting?
If you're visiting 120 Maiden Lane, parking is manageable once you know the right garages. BART and other public transit or rideshare options are also excellent for getting into the city with minimal hassle.
Sutter Stockton Garage
📍 444 Stockton St — 3–4 min walk
- Open 24/7
- Usually the easiest + most consistent option
- Great option if you plan to visit both Camera West + Leica Store SF on the same trip
Union Square Garage
📍 333 Post St — 5 min walk
- Large, city-run garage
- Often slightly cheaper than private garages
- Great daytime option (can fill up during peak weekends)
Ellis‑O’Farrell Garage
📍 123 O’Farrell St — 6–7 min walk
- Sometimes easier to get into when Union Square is busy
- Good overflow option
Have Your Hours Changed at the New Store?
No, our hours remain the same. 10am - 6pm on weekdays, 10am -4 pm on Saturday and Closed for Sunday.
What's your Phone Number?
To keep things simple, we've kept our phone number the same: (925) 935-1324
Do You still accept Trade-ins?
Absolutely! We will continue to accept trade-ins at the new store and we look forward to having better space to assist with these.
Does the Maiden Lan store replace the Leica Store on Bush Street?
Leica Store San Francisco on Bush Street will remain a dedicated retail experience for the Leica brand. We now share inventory between both stores, allowing us to better meet your needs while offering distinct experiences just a couple blocks apart. At the Leica Store, you'll find a stunning gallery, a unique selection of new and pre-owned Leica cameras, and an exclusive photobook collection. In the future, we look forward to hosting shared events and in-store demos between both locations. If you're making the trip into the city to visit one store, we encourage you to visit both!
If I can't make it into the city, can I still make a purchase easily?
All orders from our Union Square store to the greater Bay Area will be shipped next day, provided they're placed before 2pm. If you don't want to make the commute into the city but still need something, we're here to help. Orders over $500 ship complimentary via express and usually arrive in one day to local Bay area communities. We're also prioritizing online shipments to local Bay Area addresses for fast, easy delivery. If you ever have a question, need advice, or need something quickly, just give us a call at (925)935-1424—we're always here to help.
