Join Mark de Paola for a special morning photo walk through the iconic cobbled streets of SoHo, a neighborhood filled with history, character, and photographic inspiration.

We’ll begin at the Camera West SoHo store at 11:00 AM, where guests can enjoy coffee and pastries before we head out to explore the neighborhood. SoHo’s distinctive streets have long attracted some of the world’s most celebrated photographers including Mark, whose fashion and fine art work has appeared in Vogue and other renowned publications, has photographed here countless times.

As we walk together, Mark will share stories, insights, and techniques from his career behind the lens. This is a unique opportunity to experience SoHo through the eyes of a master photographer and capture its timeless charm in a new way.

Join Brent Halladay from Hasselblad for an exclusive, hands-on look at the brand’s latest innovation, the X2D II and 35–100mm XCD lens.

Whether you’re a longtime Hasselblad photographer or simply curious about what sets these tools apart, Brent will be on site to answer questions, offer expert insight, and guide you through the features that make the X2D II and lenses so compelling.

Don’t miss this chance to spend dedicated time with Hasselblad’s newest flagship system in an intimate, experiential setting.

Join Fujifilm representative Christopher Fascenelli for a special hands-on demonstration of Fujifilm’s most innovative camera yet, the all-new GFX100RF.

This is a wonderful opportunity to experience the GFX100RF up close, with multiple units available for you to test and explore its impressive capabilities. Whether you’re curious about the system or already a Fujifilm fan, Christopher will be on hand to offer expert guidance and insight.

Christopher will also be in the store all day Friday, ready to answer any questions you may have about Fujifilm X or GFX cameras and lenses, and to help you discover the tools that best fit needs.